The conceptual idea for a “perfect” saltwater lure started in August of 2010

Developed from the ground up with function in mind, I developed a multitude of lure shapes before I settled on two models, shapes that would eventually become the lures they are today.  These lures are designed directly from actual prey species, mimicked from fish such as Sardines, Mullet, Atlantic Mackerel and Pacific Saury, to achieve the most realistic looks and ultimate movement.

These unique lures are hand built one at a time.

Each individual lure is hand cast, sanded by hand, polished, airbrushed and finished with multiple coats of lacquer to achieve a finish like no other.  The lures are made of cast plastic resin and will hold up to the toothy bites of Wahoo, King mackerel, Bluefish and whatever species you wish to target.   No two lures are exactly alike because of the differences in production, paint patterns and finishing.  There is one thing that all the lures will have in common. 

They catch fish

Please note that due to the finishing process, there is a 4 week production time per make and model.

-MR

UPDATED

10/21/11